Lipalater is an innovative e-commerce platform designed to facilitate seamless purchases at over 500 retailers, allowing customers to spread payments over flexible monthly installments. The app aims to enhance the shopping experience by addressing usability and accessibility, ensuring a frictionless user journey.
Conducted qualitative research through surveys with seven users and analysis of existing customer reviews on the Play Store. This research aimed to capture user sentiment, identify common issues, and gather suggestions for improvements.
Detailed mapping of the user’s journey to identify critical touchpoints and potential friction areas. This step was crucial to ensure that no user abandons the app due to poor experience at any stage of their interaction.
Developed initial paper wireframes to outline the structure and flow of the app, followed by digital prototypes that were iteratively refined based on feedback from usability testing.
Enhanced to offer a cleaner interface with straightforward navigation to “hot deals” and “new arrivals,” and a prominent search feature.
Redesigned to aid user decision-making with well-categorized product listings.
Overhauled to provide detailed information, enhancing user confidence in purchase decisions.
Streamlined to ensure a smooth checkout experience, highlighting order details and payment options.
Updated to allow users to easily modify their details and track their orders, enhancing user control and satisfaction.
Conducted extensive usability testing with potential users to validate the design choices and refine the interface based on real feedback.
